What colors can you choose to make your custom logo not only readable but stand out clearly? Some logos are easier to read than others and the background hue that it is put on may make a huge difference on how it looks and translates to readability. If your brand is a solid color, choosing a shirt color may be simple. But what if your logo has several colors? You will want a tint that doesn’t clash yet allows the logo to stand out.
It doesn’t matter who designed your logo if it is not readable on the product it is printed on. A red logo may look great and stand out respectfully on the white background of a web page or on white stationery but will be lost on a red shirt. You want your brand not only to be seen but understood at a glance and color has as much a role to play as the color of the logo’s background. If your emblazoned name is the same color as the shirt, readability will be compromised.
What About a Brand that has Multiple Colors? How Do You Choose?
If your logo has multiple colors, you have options. You might pick a hue that compliments the whole of the logo. Or you might pick a tint that matches the innermost color in the brand itself. Set your logo on several colors and see which makes the brand pop.
Many Businesses Have a Signature
For example, what if your company has associated itself with red? If your brand is red and you choose red shirts, the red lettering will not stand out enough to make a statement. Being able to read the logo may be lost. But you have other options to consider.
Choosing a complementary color may be your best choice. Be bold when looking at potential candidates. Green or blue may help your logo stand out. Choosing an additional color in your brand may help make your signature color stand out more.
What If It Has to be that Signature Color?
You may choose to add a complementary hue behind your logo edges. This will add depth to your brand while preserving your signature color. Your K&S Sportswear professional can help you rework your brand to preserve readability.
No matter what shade you choose, K & S Sportswear has your color. Contact us here, or stop in to see us in East Humble to update your look today. Our experts are here to help you.