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The last few years have been tumultuous, to say the least. A global pandemic and nationwide shift in attitudes about work/life balance mean more of us than ever are starting new side hustles or launching small businesses. Standing out from the crowd can be a challenge at the best of times, but it becomes especially vital when the field is crowded with hungry startups. Why not start the new year out with a new promotional plan centered around boosting your branding and visibility?

Here are some of the most high-impact investments you can make in new branding items, helping you get the biggest possible bang for your marketing buck.

  1. Branded Apparel – Whether you’re outfitting the staff or making sure your most loyal customers can rep your brand for you on the streets, apparel is one of the most popular options for a reason. Nothing quite says “permanence and reliability” in a rapidly-changing world like an embroidered logo, and nothing helps you get in front of new eyes like branding that doesn’t feel like marketing. When loyal regulars wear your branded apparel, it simply has an impact that an in-your-face print ad can’t. This implied support of your brand speaks volumes, and can help boost your bottom line in the long run.
  2. Hand Sanitizer – If pandemic life had a mascot, a strong argument could be made for hand sanitizer. While the days of liquor distilleries switching lanes to fill a thunderous demand for the clean stuff are behind us, you’d still be hard-pressed to find someone willing to turn down free hand sanitizer. Want someone to think kindly of your business? Be the branding they see when they pull out a bottle of sanitizer after handling something particularly revolting.
  3. Insulated Tumblers – There’s something so charming about the versatility of a high-quality insulated tumbler. Keeping your coffee piping hot or your water ice cold for hours on end feels magical enough; what if an insulated tumbler could also keep your profits hot? Putting your logo on someone’s future favorite travel mug means you’re in front of fresh eyes every time they take a sip.

K&S Sportswear for Your Next Promotions

Ready to pull the trigger on new branding for your new year? K&S Sportswear can help with everything on this list and just about anything else you can think of, too. Call or contact us today to take your promotions to the next level!

Posted on behalf of K&S SPORTSWEAR