In these times, businesses, particularly small businesses, are fighting to stay viable. Business owners are seeking ways to keep customers and attract new ones. With behemoth companies like Amazon gobbling up more and more consumers every day, smaller businesses need to become strategic in their battle to maintain their ground. One small but significant move you can make is to participate in corporate gifting.
An Important Strategy
Besides the fact that people love getting little gifts, there is strong psychological motivation behind corporate gifting. The gift acts as a touch point for your prospects or customers. The gift can be a small token, an edible treat or something more involved such as a personalized clothing item.
The gift is used to elicit a response from the receiver. For example, you may expect to win the prospect over as a paying customer. Gifts can promote and sustain customer loyalty when you use them to reward behaviors such as making a purchase, filling out a survey or making referrals.
Corporate gifting statistics show that the practice of incorporating gifts into your strategy increases the likelihood of closing the deal or making the sale.
Compete with a Treat
You have probably felt the strain of competition and between the pandemic and giant companies, it has been a painful battle. Yet, studies show that gift-giving can have measurable effects on customer acquisition as well as customer growth and loyalty.
Many communities are encouraging consumers to buy local and customers are responding. The demise of the Mom-and-Pop shops has become a travesty as well as an inconvenience, and a sad but rude awakening for customers who enjoy going to the local market or shop. Those that are left are fighting for survival. Implementing a gift program can help sustain your customer base.
K&S Can Help
We know what it is to build a business from the ground up. K&S began in a makeshift office out of a spare bedroom in 1995. Now over 25 years later, we have grown into a major screen printing and embroidery company. We are still family owned and operated, so we fully understand the stakes.
Talk to us about promotional items that bear your logo and embroidered apparel to get your brand recognized. Let us help you with your gifting program. Call or contact us today for more information.